27 Jun 2015 Gifts and feasts - 2015 Pan Delta Super Racing Festival Summer Race ends
Great races, full grandstands, VIP suites sold out. As Zhuhai International Circuit is about to see huge changes, today Pan Delta demonstrated to everyone how Chinese motorsport has developed and will develop.
On 21 June, the 2015 Pan Delta Super Racing Festival Summer Race closes its curtains at ZIC. This event that combines the various types of racing has demonstrated itself to be both exciting and attractive to spectators. It is undoubtedly the event to go to in Southern China.
Gifts and feasts
As a traditional Chinese festival, Dragon Boat racing and dumplings are at the centre of this festival in Chinese people's hearts and minds. With boats are now overtaken by the motor cars, the more modern sports of motor racing is a choice that the Pearl River Delta people cannot refuse.
With Ferrari Asia Pacific Challenge, Asian Formula Renault Series, Clio Cup China Series, Red Bull Drifting Battle, ZIC Superbike and the various Circuit Hero classes all competing during the festival, giving the fans plenty to get enthusiastic about. Even with temperature reaching a scorching 35 degrees C, over 20,000 fans came to the circuit over the two days, fully validating Pan Delta's success.
What better present is there than attending the Pan Delta race event with the father on Fathers' Day? 2015 Pan Delta is a family feast. Pan Delta do not just have cars on the track and in the paddock. There are many services and entertainment born of motor racing for the fans to enjoy. There are racing car shows and race car simulators. There are also many different types of food and beverages available. Pan Delta belongs to every family and it is only when every member of a family is happy then it is a successful weekend. The large crowd in this hot weather tells us, Pan Delta has done it.
High participation level
Pan Delta has always been highly popular and it is the most interactive race event. Circuit Hero allows most drivers to join with just a slightly modified car. The drivers could be your neighbour who took his car to the tuning shop at the corner of the street for some work, before entering the race. A lot of people come to the race simply to support their family members or friends.
On the other hand, Pan Delta's paddock has never forgotten its motorsport roots. There is a motorsport cultural exhibition for this race, with a Ferrari 458 on display. TRT is also organizing a driver search, using the latest high tech F1 simulator. Race Queens are of course here for the sponsors, each and everyone cheering their sponsors' race cars or products.
Pan Delta is no longer free for everyone to attend due to security regulations. But with other races in the country hardly able to attract a crowd, Pan Delta having to actually regulate crowds is already a small miracle.
Best business platform
Nowadays the paddock's commercial success is very clear. The easily and quickly sold out VIP passes is testament to that. There are more and more successful businessmen in attendance, each trying to strike a good deal at the event.
One of the engine oil brands moved its national dealers conference to suit the Pan Delta event. The brand rented rooms at Pan Delta sponsor Zhongshan Sheraton Hotel and had its conference there. It also booked a VIP room at Pan Delta, hoping to use Pan Delta's influence to motivate its dealers. "We are not looking at one particular race, but how Pan Delta uses and combines its many business opportunities to form this unique business platform."
Great races, full grandstand, lots of media exposure, sold out VIPs, Pan Delta is demonstrating the way to go for Chinese motorsports.