The leader in international race promotions in China
Zhuhai International Circuit (ZIC) has been the leading motorsport promoter in China for twenty years. ZIC has successfully promoted many international races' Chinese rounds and Chinese race series. Among them include FIA GT Championship (China Round), Asian Festival of Speed, FIM World Endurance Champiionship - Zhuhai 6 Hours, Intercontinental Le Mans Cup - China Round, Asian Le Mans Series (China Round), Asia Talent Cup, FIM Asia Road Racing Championship...etc. China is a vast market and motorsport has greatly developed, in order to move with the competitive market, ZIC has always been changing with the times and launching various highly efficient market promotion strategies.
In 2016, ZIC's media value for all three rounds of the Pan Delta Super Racing Festival totaled RMB 160 million, covering China's 9 provinces and 2 Special Administrative Regions. There is a 30,000 strong crowd for every race. ZIC is greatly experienced and is happy to work with all international race promoters to promote their races in China, gaining significant market shares in the ever growing Chinese market. Through multiple race promotion channels, the distribution of race information and race highlight videos to enhance the reputation of the races. It will in turn attract more Chinese drivers, teams and spectators. The race is also a platform for Chinese drivers to show off their skills.
ZIC's professional team possess a high coverage tradition, social media skills and a wide range of promotional channels, providing highly efficient and tailor made race promotion strategy. ZIC is the leader in international race promotions in China!
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